{"id":896,"date":"2025-08-05T07:43:00","date_gmt":"2025-08-05T10:43:00","guid":{"rendered":"https:\/\/staging.portaltela.com\/noticias\/2025\/08\/05\/importacoes-de-pequeno-valor-atingem-menor-nivel-desde-2021-apos-nova-taxa\/"},"modified":"2025-08-05T07:43:00","modified_gmt":"2025-08-05T10:43:00","slug":"importacoes-de-pequeno-valor-atingem-menor-nivel-desde-2021-apos-nova-taxa","status":"publish","type":"post","link":"http:\/\/54.92.202.131\/economia\/2025\/08\/05\/importacoes-de-pequeno-valor-atingem-menor-nivel-desde-2021-apos-nova-taxa\/","title":{"rendered":"Importa\u00e7\u00f5es de pequeno valor atingem menor n\u00edvel desde 2021 ap\u00f3s nova taxa"},"content":{"rendered":"

Um ano ap\u00f3s a implementa\u00e7\u00e3o da “taxa das blusinhas”<\/strong>, as importa\u00e7\u00f5es de produtos de pequeno valor ca\u00edram para o menor n\u00edvel desde 2021. A medida, que taxou compras internacionais de at\u00e9 US$ 50<\/strong> em 20%, resultou em uma queda de 13,6%<\/strong> nas importa\u00e7\u00f5es no primeiro semestre de 2024, conforme dados do Banco Central. Essa mudan\u00e7a impactou principalmente as classes C, D e E, que viram suas compras internacionais reduzirem em 35%<\/strong>.<\/p>\n

As importa\u00e7\u00f5es, que totalizaram US$ 4,6 bilh\u00f5es<\/strong> no per\u00edodo, refletem um movimento de desacelera\u00e7\u00e3o que j\u00e1 se iniciava antes da taxa\u00e7\u00e3o, devido \u00e0 fiscaliza\u00e7\u00e3o mais rigorosa da Receita Federal. Alberto Serrentino<\/strong>, s\u00f3cio da Varese Retail, destaca que a nova al\u00edquota, somada ao ICMS de at\u00e9 20%<\/strong>, torna os produtos internacionais menos atrativos, nivelando a competi\u00e7\u00e3o com o mercado local.<\/p>\n

Efeitos no Com\u00e9rcio Local<\/h3>\n

Com a diminui\u00e7\u00e3o das importa\u00e7\u00f5es, as vendas de vestu\u00e1rio nacional cresceram. Dados do IBGE mostram que, no terceiro trimestre de 2024, as vendas de vestu\u00e1rio aumentaram 6%<\/strong> em rela\u00e7\u00e3o ao ano anterior. Marcas como Riachuelo, Renner e C&A registraram crescimentos de 11%<\/strong>, 12%<\/strong> e 19%<\/strong>, respectivamente. Fernando Hidalgo<\/strong>, presidente da ABComm, observa que a taxa\u00e7\u00e3o fez com que os consumidores priorizassem o prazo de entrega, mesmo que o pre\u00e7o dos produtos importados n\u00e3o fosse t\u00e3o diferente.<\/p>\n

As plataformas de com\u00e9rcio eletr\u00f4nico tamb\u00e9m se adaptaram. Mais de 90%<\/strong> das vendas do Shopee s\u00e3o agora locais, e empresas como Shein e Temu come\u00e7aram a recrutar vendedores brasileiros. Essa mudan\u00e7a reflete uma tentativa de fortalecer o com\u00e9rcio local em meio \u00e0 queda nas importa\u00e7\u00f5es.<\/p>\n

Aumento na Arrecada\u00e7\u00e3o<\/h3>\n

Apesar da redu\u00e7\u00e3o nas compras internacionais, a arrecada\u00e7\u00e3o com impostos de importa\u00e7\u00e3o disparou. Em 2023, a receita alcan\u00e7ou R$ 2,7 bilh\u00f5es<\/strong>, um aumento de 40,7%<\/strong> em rela\u00e7\u00e3o ao ano anterior. Essa mudan\u00e7a demonstra como a nova pol\u00edtica tribut\u00e1ria impactou o mercado, gerando mais receita para o governo, mesmo com a diminui\u00e7\u00e3o das importa\u00e7\u00f5es.<\/p>\n","protected":false},"excerpt":{"rendered":"

    \n
  • As importa\u00e7\u00f5es de produtos de pequeno valor ca\u00edram para o menor n\u00edvel desde 2021 ap\u00f3s a implementa\u00e7\u00e3o da “taxa das blusinhas”, que taxou compras internacionais de at\u00e9 US$ 50 em 20%.<\/li>\n
  • No primeiro semestre de 2024, as importa\u00e7\u00f5es diminu\u00edram 13,6%, totalizando US$ 4,6 bilh\u00f5es, com as classes C, D e E reduzindo suas compras internacionais em 35%.<\/li>\n
  • As vendas de vestu\u00e1rio nacional cresceram 6% no terceiro trimestre de 2024, com marcas como Riachuelo, Renner e C&A registrando aumentos de 11%, 12% e 19%, respectivamente.<\/li>\n
  • A arrecada\u00e7\u00e3o com impostos de importa\u00e7\u00e3o subiu para R$ 2,7 bilh\u00f5es em 2023, um aumento de 40,7% em rela\u00e7\u00e3o ao ano anterior.<\/li>\n
  • As plataformas de com\u00e9rcio eletr\u00f4nico adaptaram-se, com mais de 90% das vendas do Shopee sendo locais e empresas como Shein e Temu recrutando vendedores brasileiros.<\/li>\n<\/ul>\n","protected":false},"author":15,"featured_media":917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"summary":"Importa\u00e7\u00f5es de produtos de pequeno valor caem e vendas de vestu\u00e1rio local disparam, refletindo impacto da nova taxa\u00e7\u00e3o no com\u00e9rcio nacional","footnotes":""},"categories":[8969,41],"tags":[102,159,94,116,88,98],"class_list":["post-896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brasil","category-economia","tag-conflitos","tag-doencas","tag-economia","tag-moda","tag-negocios","tag-pesquisa"],"yoast_head":"\nImporta\u00e7\u00f5es de pequeno valor atingem menor n\u00edvel desde 2021 ap\u00f3s nova taxa - Portal Tela (STAGING)<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Importa\u00e7\u00f5es de pequeno valor atingem menor n\u00edvel desde 2021 ap\u00f3s nova taxa\" \/>\n<meta property=\"og:description\" content=\"As importa\u00e7\u00f5es de produtos de pequeno valor ca\u00edram para o menor n\u00edvel desde 2021 ap\u00f3s a implementa\u00e7\u00e3o da "taxa das blusinhas", que taxou compras internacionais de at\u00e9 US$ 50 em 20%. No primeiro semestre de 2024, as importa\u00e7\u00f5es diminu\u00edram 13,6%, totalizando US$ 4,6 bilh\u00f5es, com as classes C, D e E reduzindo suas compras internacionais em 35%. As vendas de vestu\u00e1rio nacional cresceram 6% no terceiro trimestre de 2024, com marcas como Riachuelo, Renner e C&A registrando aumentos de 11%, 12% e 19%, respectivamente. A arrecada\u00e7\u00e3o com impostos de importa\u00e7\u00e3o subiu para R$ 2,7 bilh\u00f5es em 2023, um aumento de 40,7% em rela\u00e7\u00e3o ao ano anterior. 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