{"id":59707,"date":"2025-01-06T16:45:00","date_gmt":"2025-01-06T19:45:00","guid":{"rendered":"https:\/\/staging.portaltela.com\/noticias\/2025\/01\/06\/dell-encerra-a-marca-xps\/"},"modified":"2025-01-06T16:45:00","modified_gmt":"2025-01-06T19:45:00","slug":"dell-encerra-a-marca-xps","status":"publish","type":"post","link":"http:\/\/54.92.202.131\/tecnologia\/2025\/01\/06\/dell-encerra-a-marca-xps\/","title":{"rendered":"Dell encerra a marca XPS"},"content":{"rendered":"<p>Dell simplifica nomea\u00e7\u00f5es de seus produtos, trocando XPS e outras marcas por tr\u00eas linhas principais: Dell, Dell Pro e Dell Pro Max. A mudan\u00e7a foi anunciada na CES 2025, em Las Vegas, marcando uma nova estrat\u00e9gia de branding para laptops, desktops e monitores.<\/p>\n<p>A Dell tamb\u00e9m introduz tr\u00eas subn\u00edveis sob as linhas: Base, Plus e Premium. Os pr\u00f3ximos notebooks e monitores ganhar\u00e3o nomes como Dell Pro 13 Premium e Dell Pro 14 Premium, ampliando a fam\u00edlia de produtos que antes era identificada por XPS, Latitude, Inspiron, Precision e OptiPlex.<\/p>\n<p>Segundo a empresa, a transi\u00e7\u00e3o come\u00e7ou para tornar as nomenclaturas mais simples e padronizadas, mesmo que ainda haja v\u00e1rias refer\u00eancias cruzadas entre modelos antigos e novos enquanto o processo avan\u00e7a. A Dell afirmou que facilitar\u00e1 a transi\u00e7\u00e3o para clientes e empresas no dia a dia.<\/p>\n<h3>Mudan\u00e7a de nomenclatura<\/h3>\n<p>A substitui\u00e7\u00e3o de marcas antigas por Dell Premium e varia\u00e7\u00f5es de Plus e Max pode gerar confus\u00e3o no curto prazo, especialmente entre consumidores que comparam atuais XPS com futuros Dell Pro Max. O per\u00edodo de transi\u00e7\u00e3o pode envolver produtos de diferentes gera\u00e7\u00f5es.<\/p>\n<p>A avalia\u00e7\u00e3o de especialistas indica que o reposicionamento busca clareza, alinhamento com outras linhas de consumo e uma imagem mais coesa para o portf\u00f3lio. A Dell n\u00e3o divulgou n\u00fameros sobre o tempo previsto para a conclus\u00e3o da mudan\u00e7a.<\/p>\n<h3>Perspectivas para o mercado<\/h3>\n<p>Analistas consideram que o novo esquema pode influenciar negocia\u00e7\u00f5es empresariais, onde grandes contratos costumam comparar s\u00e9ries distintas. A empresa n\u00e3o detalhou se haver\u00e1 novas especifica\u00e7\u00f5es t\u00e9cnicas associadas \u00e0s novas s\u00e9ries.<\/p>\n<p>A Dell indicou que a linha Dell Premium \u00e9 o desdobramento dos modelos que antes eram XPS, com foco em desempenho e qualidade premium. A transi\u00e7\u00e3o permanece em andamento e deve se refletir gradualmente nos lan\u00e7amentos. Fonte: The Verge.<\/p>\n","protected":false},"excerpt":{"rendered":"<ul>\n<li>A Dell anunciou em CES 2025 a simplifica\u00e7\u00e3o dos nomes de seus produtos, substituindo XPS, Inspiron, Latitude, Precision e OptiPlex por tr\u00eas linhas principais: Dell, Dell Pro e Dell Pro Max.<\/li>\n<li>Dentro dessas linhas, haver\u00e1 tr\u00eas subn\u00edveis: Base, Plus e Premium; por exemplo, surgem Dell Pro Premium e Dell Plus, com os modelos Dell Pro 13 Premium e Dell Pro 14 Premium.<\/li>\n<li>A linha XPS, tradicionalmente associada a notebooks premium, passa a ser substitu\u00edda pela Dell Premium dentro da linha base.<\/li>\n<li>Um monitor Dell Plus de 32 polegadas com tela 4K QD-OLED foi anunciado sob o novo esquema de nomes.<\/li>\n<li>A transi\u00e7\u00e3o pode gerar confus\u00e3o para consumidores e empresas at\u00e9 que o rebranding esteja completamente implementado; a Dell afirma que o andamento ser\u00e1 gradual para facilitar o dia a dia dos clientes.<\/li>\n<\/ul>\n","protected":false},"author":15,"featured_media":59708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"summary":"Dell substitui XPS, Inspiron e outras linhas por Dell, Dell Pro e Dell Pro Max, com subn\u00edveis Base, Plus e Premium, o que pode confundir o cat\u00e1logo","footnotes":""},"categories":[594,16],"tags":[741,94,1082,85,88,189],"class_list":["post-59707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","category-tecnologia","tag-comercio","tag-economia","tag-empresas","tag-inovacao","tag-negocios","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dell encerra a marca XPS - Portal Tela (STAGING)<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dell encerra a marca XPS\" \/>\n<meta property=\"og:description\" content=\"A Dell anunciou em CES 2025 a simplifica\u00e7\u00e3o dos nomes de seus produtos, substituindo XPS, Inspiron, Latitude, Precision e OptiPlex por tr\u00eas linhas principais: Dell, Dell Pro e Dell Pro Max. Dentro dessas linhas, haver\u00e1 tr\u00eas subn\u00edveis: Base, Plus e Premium; por exemplo, surgem Dell Pro Premium e Dell Plus, com os modelos Dell Pro 13 Premium e Dell Pro 14 Premium. A linha XPS, tradicionalmente associada a notebooks premium, passa a ser substitu\u00edda pela Dell Premium dentro da linha base. Um monitor Dell Plus de 32 polegadas com tela 4K QD-OLED foi anunciado sob o novo esquema de nomes. A transi\u00e7\u00e3o pode gerar confus\u00e3o para consumidores e empresas at\u00e9 que o rebranding esteja completamente implementado; a Dell afirma que o andamento ser\u00e1 gradual para facilitar o dia a dia dos clientes.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/54.92.202.131\/tecnologia\/2025\/01\/06\/dell-encerra-a-marca-xps\/\" \/>\n<meta property=\"og:site_name\" content=\"Portal Tela (STAGING)\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-06T19:45:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/54.92.202.131\/s.7ew10tin\/2025\/01\/247459_Dell_CES_2025_ADiBenedetto_0001.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"796\" \/>\n\t<meta property=\"og:image:height\" content=\"448\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Telinha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Telinha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/54.92.202.131\/tecnologia\/2025\/01\/06\/dell-encerra-a-marca-xps\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/54.92.202.131\/tecnologia\/2025\/01\/06\/dell-encerra-a-marca-xps\/\"},\"author\":{\"name\":\"Telinha\",\"@id\":\"http:\/\/54.92.202.131\/#\/schema\/person\/89d764bb518c9e861868915fca9f0e5d\"},\"headline\":\"Dell encerra a marca XPS\",\"datePublished\":\"2025-01-06T19:45:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/54.92.202.131\/tecnologia\/2025\/01\/06\/dell-encerra-a-marca-xps\/\"},\"wordCount\":328,\"publisher\":{\"@id\":\"http:\/\/54.92.202.131\/#organization\"},\"image\":{\"@id\":\"http:\/\/54.92.202.131\/tecnologia\/2025\/01\/06\/dell-encerra-a-marca-xps\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/54.92.202.131\/s.7ew10tin\/2025\/01\/247459_Dell_CES_2025_ADiBenedetto_0001.jpg\",\"keywords\":[\"com\u00e9rcio\",\"economia\",\"empresas\",\"inova\u00e7\u00e3o\",\"neg\u00f3cios\",\"tecnologia\"],\"articleSection\":[\"Empresas\",\"Tecnologia\"],\"inLanguage\":\"pt-BR\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"http:\/\/54.92.202.131\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/54.92.202.131\/tecnologia\/2025\/01\/06\/dell-encerra-a-marca-xps\/\",\"url\":\"http:\/\/54.92.202.131\/tecnologia\/2025\/01\/06\/dell-encerra-a-marca-xps\/\",\"name\":\"Dell encerra a marca XPS - 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