{"id":527,"date":"2025-03-19T12:00:01","date_gmt":"2025-03-19T15:00:01","guid":{"rendered":"https:\/\/staging.portaltela.com\/noticias\/2025\/03\/19\/estee-lauder-inicia-reestruturacao-de-rdollar-16-bilhao-apos-queda-de-80percent-nas-acoes\/"},"modified":"2025-03-19T12:00:01","modified_gmt":"2025-03-19T15:00:01","slug":"estee-lauder-inicia-reestruturacao-de-rdollar-16-bilhao-apos-queda-de-80percent-nas-acoes","status":"publish","type":"post","link":"http:\/\/54.92.202.131\/economia\/2025\/03\/19\/estee-lauder-inicia-reestruturacao-de-rdollar-16-bilhao-apos-queda-de-80percent-nas-acoes\/","title":{"rendered":"Est\u00e9e Lauder inicia reestrutura\u00e7\u00e3o de R$ 1,6 bilh\u00e3o ap\u00f3s queda de 80% nas a\u00e7\u00f5es"},"content":{"rendered":"

A gigante de cosm\u00e9ticos Est\u00e9e Lauder est\u00e1 implementando um plano de reestrutura\u00e7\u00e3o que deve custar entre R$ 1,2 bilh\u00e3o e R$ 1,6 bilh\u00e3o<\/strong>. Essa decis\u00e3o surge ap\u00f3s a queda de mais de 80%<\/strong> nas a\u00e7\u00f5es da empresa desde seu pico hist\u00f3rico de R$ 371,86<\/strong> em 2022. O CEO St\u00e9phane de la Faverie reconheceu, em uma teleconfer\u00eancia ap\u00f3s os resultados do segundo trimestre fiscal de 2025, que a empresa perdeu agilidade e n\u00e3o conseguiu aproveitar rapidamente as oportunidades de crescimento em diversos canais e mercados.<\/p>\n

No segundo trimestre, a Est\u00e9e Lauder reportou uma queda de 6%<\/strong> na receita, totalizando R$ 4 bilh\u00f5es<\/strong>, em compara\u00e7\u00e3o aos R$ 4,3 bilh\u00f5es<\/strong> do ano anterior. O segmento de cuidados com a pele, que representa a maior parte das vendas, teve uma redu\u00e7\u00e3o de 12%<\/strong>. De la Faverie, que assumiu como CEO em janeiro, lan\u00e7ou o plano “Beauty Reimagined” em fevereiro, com o objetivo de restaurar o crescimento sustent\u00e1vel das vendas.<\/p>\n

Parte do plano inclui cortes significativos de custos, com a possibilidade de demiss\u00f5es de at\u00e9 7 mil funcion\u00e1rios<\/strong>, o que representa 11%<\/strong> da for\u00e7a de trabalho de 62 mil<\/strong> pessoas. A empresa tamb\u00e9m reduziu seu dividendo em quase 50%<\/strong> em outubro para liberar recursos para a reestrutura\u00e7\u00e3o, uma a\u00e7\u00e3o considerada rara e necess\u00e1ria, segundo analistas. Linda Bolton Weiser, da D.A. Davidson, comentou que a decis\u00e3o foi acertada, dado que as quedas nas vendas n\u00e3o devem se estabilizar rapidamente.<\/p>\n

A situa\u00e7\u00e3o da Est\u00e9e Lauder reflete um desafio maior no setor de beleza, onde a inova\u00e7\u00e3o e a adapta\u00e7\u00e3o \u00e0s novas tend\u00eancias de consumo s\u00e3o cruciais. O plano de reestrutura\u00e7\u00e3o e as mudan\u00e7as na lideran\u00e7a s\u00e3o vistos como passos necess\u00e1rios para recuperar a competitividade da marca, que tamb\u00e9m possui outras linhas renomadas, como Clinique, MAC e Jo Malone.<\/p>\n","protected":false},"excerpt":{"rendered":"

A gigante de cosm\u00e9ticos Est\u00e9e Lauder est\u00e1 implementando um plano de reestrutura\u00e7\u00e3o que deve custar entre R$ 1,2 bilh\u00e3o e R$ 1,6 bilh\u00e3o. Essa decis\u00e3o surge ap\u00f3s a queda de mais de 80% nas a\u00e7\u00f5es da empresa desde seu pico hist\u00f3rico de R$ 371,86 em 2022. O CEO St\u00e9phane de la Faverie reconheceu, em uma […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"summary":"- Est\u00e9e Lauder enfrenta queda de 80% nas a\u00e7\u00f5es desde 2022, exigindo reestrutura\u00e7\u00e3o.\n- O CEO St\u00e9phane de la Faverie destaca perda de agilidade e inova\u00e7\u00e3o insuficiente.\n- O plano inclui cortes de at\u00e9 7.000 empregos, representando 11% da for\u00e7a de trabalho.\n- A empresa reduziu quase pela metade seu dividendo para liberar recursos financeiros.\n- A expectativa \u00e9 restaurar o crescimento sustent\u00e1vel ap\u00f3s resultados financeiros negativos.","footnotes":""},"categories":[8969,41],"tags":[100],"class_list":["post-527","post","type-post","status-publish","format-standard","hentry","category-brasil","category-economia","tag-noticia"],"yoast_head":"\nEst\u00e9e Lauder inicia reestrutura\u00e7\u00e3o de R$ 1,6 bilh\u00e3o ap\u00f3s queda de 80% nas a\u00e7\u00f5es - Portal Tela (STAGING)<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Est\u00e9e Lauder inicia reestrutura\u00e7\u00e3o de R$ 1,6 bilh\u00e3o ap\u00f3s queda de 80% nas a\u00e7\u00f5es\" \/>\n<meta property=\"og:description\" content=\"A gigante de cosm\u00e9ticos Est\u00e9e Lauder est\u00e1 implementando um plano de reestrutura\u00e7\u00e3o que deve custar entre R$ 1,2 bilh\u00e3o e R$ 1,6 bilh\u00e3o. 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