{"id":431136,"date":"2026-03-25T09:40:55","date_gmt":"2026-03-25T12:40:55","guid":{"rendered":"https:\/\/staging.portaltela.com\/noticias\/2026\/03\/25\/sony-e-honda-nao-continuam-com-a-afeela\/"},"modified":"2026-03-25T09:40:55","modified_gmt":"2026-03-25T12:40:55","slug":"sony-e-honda-nao-continuam-com-a-afeela","status":"publish","type":"post","link":"http:\/\/54.92.202.131\/esporte\/carros\/2026\/03\/25\/sony-e-honda-nao-continuam-com-a-afeela\/","title":{"rendered":"Sony e Honda n\u00e3o continuam com a Afeela"},"content":{"rendered":"<p>A Sony e a Honda anunciaram a descontinua\u00e7\u00e3o do Afeela, sedan el\u00e9trico de US$ 90 mil, e do SUV conceito n\u00e3o identific\u00e1vel. A decis\u00e3o ocorre enquanto o mercado de EVs demanda mais devagar e pol\u00edticas de apoio passam por ajustes.<\/p>\n<p>A joint venture Sony Honda Mobility (SHM) informou que n\u00e3o h\u00e1 caminho vi\u00e1vel para levar os modelos ao mercado, ap\u00f3s a recalibra\u00e7\u00e3o estrat\u00e9gica da Honda em EVs. O an\u00fancio cita mudan\u00e7as na disponibilidade de tecnologias e ativos originalmente previstos pela Honda.<\/p>\n<p>Honda indicou, mais cedo neste m\u00eas, uma perda anual de at\u00e9 2,5 trilh\u00f5es de ienes com investimentos em EVs, marcando a primeira queda nesse formato em d\u00e9cadas. A empresa tamb\u00e9m suspendeu v\u00e1rios projetos de EVs, incluindo a s\u00e9rie Zero.<\/p>\n<p>SHM afirmou que, desde sua cria\u00e7\u00e3o em 2022, buscava combinar tecnologia e know-how das duas empresas para produtos de mobilidade de alto valor. Com a reavalia\u00e7\u00e3o anunciada em 12 de mar\u00e7o de 2026, a empresa n\u00e3o poder\u00e1 utilizar parte das plataformas previstas pela Honda.<\/p>\n<p>A fabricante disse que reembolsar\u00e1 os clientes que reservaram com pagamento inicial de US$ 200. Este montante foi recebido como dep\u00f3sito para futuros lan\u00e7amentos da Afeela.<\/p>\n","protected":false},"excerpt":{"rendered":"<ul>\n<li>Sony e Honda anunciaram a descontinua\u00e7\u00e3o do sed\u00e3 el\u00e9trico Afeela 1, valorizado em cerca de 90 mil d\u00f3lares, bem como do SUV conceito n\u00e3o nomeado.<\/li>\n<li>A decis\u00e3o ocorre diante da demanda mais lenta por ve\u00edculos el\u00e9tricos e de recuos em pol\u00edticas p\u00fablicas de apoio.<\/li>\n<li>A Honda revisou sua estrat\u00e9gia de eletrifica\u00e7\u00e3o, o que levou a SHM a concluir que n\u00e3o havia caminho vi\u00e1vel para colocar os modelos no mercado conforme o plano original.<\/li>\n<li>A SHM afirmou que devolver\u00e1 aos clientes os dep\u00f3sitos de 200 d\u00f3lares feitos para reservar o Afeela.<\/li>\n<\/ul>\n","protected":false},"author":15,"featured_media":431149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"summary":"Sony e Honda encerram o Afeela; sed\u00e3 de $90,000 e SUV conceitual s\u00e3o descontinuados diante da demanda menor e da recalibra\u00e7\u00e3o da estrat\u00e9gia de EV pela Honda; reservas ser\u00e3o devolvidas","footnotes":""},"categories":[2489,338],"tags":[94,674,2013,1025,4497,189],"class_list":["post-431136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotivo","category-carros","tag-economia","tag-energia","tag-industria","tag-investimentos","tag-mobilidade","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sony e Honda n\u00e3o continuam com a Afeela - Portal Tela (STAGING)<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony e Honda n\u00e3o continuam com a Afeela\" \/>\n<meta property=\"og:description\" content=\"Sony e Honda anunciaram a descontinua\u00e7\u00e3o do sed\u00e3 el\u00e9trico Afeela 1, valorizado em cerca de 90 mil d\u00f3lares, bem como do SUV conceito n\u00e3o nomeado. A decis\u00e3o ocorre diante da demanda mais lenta por ve\u00edculos el\u00e9tricos e de recuos em pol\u00edticas p\u00fablicas de apoio. A Honda revisou sua estrat\u00e9gia de eletrifica\u00e7\u00e3o, o que levou a SHM a concluir que n\u00e3o havia caminho vi\u00e1vel para colocar os modelos no mercado conforme o plano original. A SHM afirmou que devolver\u00e1 aos clientes os dep\u00f3sitos de 200 d\u00f3lares feitos para reservar o Afeela.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/54.92.202.131\/esporte\/carros\/2026\/03\/25\/sony-e-honda-nao-continuam-com-a-afeela\/\" \/>\n<meta property=\"og:site_name\" content=\"Portal Tela (STAGING)\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-25T12:40:55+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/54.92.202.131\/s.7ew10tin\/2026\/03\/afeela2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"796\" \/>\n\t<meta property=\"og:image:height\" content=\"448\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Telinha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Telinha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/54.92.202.131\/esporte\/carros\/2026\/03\/25\/sony-e-honda-nao-continuam-com-a-afeela\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/54.92.202.131\/esporte\/carros\/2026\/03\/25\/sony-e-honda-nao-continuam-com-a-afeela\/\"},\"author\":{\"name\":\"Telinha\",\"@id\":\"http:\/\/54.92.202.131\/#\/schema\/person\/89d764bb518c9e861868915fca9f0e5d\"},\"headline\":\"Sony e Honda n\u00e3o continuam com a Afeela\",\"datePublished\":\"2026-03-25T12:40:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/54.92.202.131\/esporte\/carros\/2026\/03\/25\/sony-e-honda-nao-continuam-com-a-afeela\/\"},\"wordCount\":218,\"publisher\":{\"@id\":\"http:\/\/54.92.202.131\/#organization\"},\"image\":{\"@id\":\"http:\/\/54.92.202.131\/esporte\/carros\/2026\/03\/25\/sony-e-honda-nao-continuam-com-a-afeela\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/54.92.202.131\/s.7ew10tin\/2026\/03\/afeela2.jpg\",\"keywords\":[\"economia\",\"energia\",\"ind\u00fastria\",\"investimentos\",\"mobilidade\",\"tecnologia\"],\"articleSection\":[\"Automotivo\",\"Carros\"],\"inLanguage\":\"pt-BR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"http:\/\/54.92.202.131\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/54.92.202.131\/esporte\/carros\/2026\/03\/25\/sony-e-honda-nao-continuam-com-a-afeela\/\",\"url\":\"http:\/\/54.92.202.131\/esporte\/carros\/2026\/03\/25\/sony-e-honda-nao-continuam-com-a-afeela\/\",\"name\":\"Sony e Honda n\u00e3o continuam com a Afeela - 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