{"id":40537,"date":"2025-11-21T15:50:00","date_gmt":"2025-11-21T18:50:00","guid":{"rendered":"https:\/\/staging.portaltela.com\/noticias\/2025\/11\/21\/as-vendas-do-blue-book-estao-em-alta\/"},"modified":"2025-11-21T16:24:25","modified_gmt":"2025-11-21T19:24:25","slug":"as-vendas-do-blue-book-estao-em-alta","status":"publish","type":"post","link":"http:\/\/54.92.202.131\/economia\/2025\/11\/21\/as-vendas-do-blue-book-estao-em-alta\/","title":{"rendered":"As vendas do Blue Book est\u00e3o em alta"},"content":{"rendered":"<p>Os livros-azuis voltaram a chamar a aten\u00e7\u00e3o do p\u00fablico e, segundo dados da Circana repassados pela The Economist, as vendas quase triplicaram entre 2022 e outubro de 2025, ultrapassando 300 mil d\u00f3lares nos primeiros 10 meses de 2025.<\/p>\n<p>A cota\u00e7\u00e3o aponta que o ressurgimento est\u00e1 ligado \u00e0 renovada demanda por esse tipo de material, al\u00e9m da discuss\u00e3o sobre a facilidade de burlar verifica\u00e7\u00f5es com o uso de IA. Varejistas e consumidores aparecem como principais envolvidos.<\/p>\n<p>Os n\u00fameros refletem um movimento de mercado amplificado pela percep\u00e7\u00e3o de utilidade hist\u00f3rica dos blue books. O contexto p\u00fablico tamb\u00e9m discutiu o tema da IA, o que pode ter impulsionado a procura mesmo diante de debates sobre autenticidade e uso \u00e9tico.<\/p>\n","protected":false},"excerpt":{"rendered":"<ul>\n<li>As vendas de blue books quase triplicaram entre 2022 e outubro de 2025.<\/li>\n<li>Nos primeiros 10 meses de 2025, as vendas passaram de US$ 300.000, segundo a Circana.<\/li>\n<li>A informa\u00e7\u00e3o \u00e9 apresentada pela The Economist.<\/li>\n<li>O contexto envolve a ideia de que a IA facilita fraudes, contribuindo para o ressurgimento da popularidade dos blue books.<\/li>\n<\/ul>\n","protected":false},"author":15,"featured_media":40540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"summary":"Vendas de blue books quase triplicam desde 2022 at\u00e9 outubro de 2025, superando $300.000 nos primeiros dez meses deste ano, segundo Circana, conforme a Economist","footnotes":""},"categories":[8969,41],"tags":[94,105,196,188,88,189],"class_list":["post-40537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brasil","category-economia","tag-economia","tag-inteligencia-artificial","tag-literatura","tag-livros","tag-negocios","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>As vendas do Blue Book est\u00e3o em alta - Portal Tela (STAGING)<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As vendas do Blue Book est\u00e3o em alta\" \/>\n<meta property=\"og:description\" content=\"As vendas de blue books quase triplicaram entre 2022 e outubro de 2025.  Nos primeiros 10 meses de 2025, as vendas passaram de US$ 300.000, segundo a Circana.  A informa\u00e7\u00e3o \u00e9 apresentada pela The Economist.  O contexto envolve a ideia de que a IA facilita fraudes, contribuindo para o ressurgimento da popularidade dos blue books.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/54.92.202.131\/economia\/2025\/11\/21\/as-vendas-do-blue-book-estao-em-alta\/\" \/>\n<meta property=\"og:site_name\" content=\"Portal Tela (STAGING)\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-21T18:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-21T19:24:25+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/54.92.202.131\/s.7ew10tin\/2025\/11\/verge-placeholder_f212b3-48.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"796\" \/>\n\t<meta property=\"og:image:height\" content=\"448\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Telinha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Telinha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/54.92.202.131\/economia\/2025\/11\/21\/as-vendas-do-blue-book-estao-em-alta\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/54.92.202.131\/economia\/2025\/11\/21\/as-vendas-do-blue-book-estao-em-alta\/\"},\"author\":{\"name\":\"Telinha\",\"@id\":\"http:\/\/54.92.202.131\/#\/schema\/person\/89d764bb518c9e861868915fca9f0e5d\"},\"headline\":\"As vendas do Blue Book est\u00e3o em alta\",\"datePublished\":\"2025-11-21T18:50:00+00:00\",\"dateModified\":\"2025-11-21T19:24:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/54.92.202.131\/economia\/2025\/11\/21\/as-vendas-do-blue-book-estao-em-alta\/\"},\"wordCount\":131,\"publisher\":{\"@id\":\"http:\/\/54.92.202.131\/#organization\"},\"image\":{\"@id\":\"http:\/\/54.92.202.131\/economia\/2025\/11\/21\/as-vendas-do-blue-book-estao-em-alta\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/54.92.202.131\/s.7ew10tin\/2025\/11\/verge-placeholder_f212b3-48.jpg\",\"keywords\":[\"economia\",\"intelig\u00eancia artificial\",\"literatura\",\"livros\",\"neg\u00f3cios\",\"tecnologia\"],\"articleSection\":[\"Brasil\",\"Economia\"],\"inLanguage\":\"pt-BR\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"http:\/\/54.92.202.131\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/54.92.202.131\/economia\/2025\/11\/21\/as-vendas-do-blue-book-estao-em-alta\/\",\"url\":\"http:\/\/54.92.202.131\/economia\/2025\/11\/21\/as-vendas-do-blue-book-estao-em-alta\/\",\"name\":\"As vendas do Blue Book est\u00e3o em alta - 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