{"id":3725,"date":"2025-01-17T05:25:09","date_gmt":"2025-01-17T08:25:09","guid":{"rendered":"https:\/\/staging.portaltela.com\/noticias\/2025\/01\/17\/inter-shop-completa-cinco-anos-com-rdollar-16-bilhoes-em-gmv-e-impulsiona-monetizacao-de-clientes\/"},"modified":"2025-01-17T05:25:09","modified_gmt":"2025-01-17T08:25:09","slug":"inter-shop-completa-cinco-anos-com-rdollar-16-bilhoes-em-gmv-e-impulsiona-monetizacao-de-clientes","status":"publish","type":"post","link":"http:\/\/54.92.202.131\/economia\/2025\/01\/17\/inter-shop-completa-cinco-anos-com-rdollar-16-bilhoes-em-gmv-e-impulsiona-monetizacao-de-clientes\/","title":{"rendered":"Inter Shop completa cinco anos com R$ 16 bilh\u00f5es em GMV e impulsiona monetiza\u00e7\u00e3o de clientes"},"content":{"rendered":"

Nos \u00faltimos anos, grandes institui\u00e7\u00f5es financeiras t\u00eam adotado marketplaces<\/strong> como estrat\u00e9gia para engajar clientes, enfrentando desafios na defini\u00e7\u00e3o de ofertas que realmente atendam \u00e0s necessidades do p\u00fablico. O Inter<\/strong>, com sua plataforma Inter Shop<\/strong>, se destacou ao completar cinco anos e alcan\u00e7ar R$ 16 bilh\u00f5es<\/strong> em GMV<\/strong> (volume bruto de mercadorias transacionadas). O CEO global, Jo\u00e3o Vitor Menin<\/strong>, descreveu a entrada no marketplace em 2020 como uma “call barata”, com baixo investimento inicial e riscos controlados.<\/p>\n

No terceiro trimestre de 2024, o GMV<\/strong> do Inter Shop atingiu um recorde de R$ 1,4 bilh\u00e3o<\/strong>, com 3,4 milh\u00f5es<\/strong> de clientes ativos. O CEO do Inter Shop, Rodrigo Gouveia<\/strong>, destacou que 90%<\/strong> da base de 35 milh\u00f5es<\/strong> de clientes ainda pode ser explorada, com comiss\u00f5es em torno de 13%<\/strong>. O marketplace n\u00e3o apenas facilita a venda cruzada<\/strong> de produtos, mas tamb\u00e9m aumenta a receita m\u00e9dia por cliente ativo mensal, que chegou a R$ 32,50<\/strong>, refletindo um crescimento de 6%<\/strong> em rela\u00e7\u00e3o ao ano anterior.<\/p>\n

O segmento de finan\u00e7as para consumidores<\/strong>, que inclui produtos como Pix cr\u00e9dito<\/strong> e BNPL<\/strong> (Buy Now Pay Later), cresceu 52%<\/strong> no terceiro trimestre, superando R$ 500 milh\u00f5es<\/strong>. Gouveia mencionou que a qualidade da carteira de cr\u00e9dito permanece saud\u00e1vel, com foco em metas ambiciosas para 2027, como alcan\u00e7ar 60 milh\u00f5es<\/strong> de clientes e 30%<\/strong> de rentabilidade. Os pilares do sucesso do Inter incluem uma audi\u00eancia robusta, an\u00e1lise de dados, op\u00e7\u00f5es de pagamento diversificadas e um crescente foco em retail media<\/strong>.<\/p>\n

Em novembro de 2024, o volume transacionado pelo Inter Shop cresceu 44%<\/strong> em compara\u00e7\u00e3o ao mesmo m\u00eas do ano anterior, enquanto o varejo nacional avan\u00e7ou apenas 10%<\/strong>. O Inter tamb\u00e9m introduziu a Orange Box<\/strong>, oferecendo produtos a pre\u00e7os reduzidos durante eventos ao vivo. Gouveia observou que o marketplace tem atra\u00eddo clientes sens\u00edveis a recompensas e melhores condi\u00e7\u00f5es de cr\u00e9dito, al\u00e9m de reduzir a depend\u00eancia do varejo tradicional, permitindo um crescimento mais seguro e sustent\u00e1vel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nos \u00faltimos anos, grandes institui\u00e7\u00f5es financeiras t\u00eam adotado marketplaces como estrat\u00e9gia para engajar clientes, enfrentando desafios na defini\u00e7\u00e3o de ofertas que realmente atendam \u00e0s necessidades do p\u00fablico. O Inter, com sua plataforma Inter Shop, se destacou ao completar cinco anos e alcan\u00e7ar R$ 16 bilh\u00f5es em GMV (volume bruto de mercadorias transacionadas). O CEO global, […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"summary":"- O Inter Shop, plataforma do Banco Inter, completou cinco anos com R$ 16 bilh\u00f5es em GMV.\n- No terceiro trimestre, o marketplace alcan\u00e7ou R$ 1,4 bilh\u00e3o e 3,4 milh\u00f5es de clientes ativos.\n- A monetiza\u00e7\u00e3o se d\u00e1 por meio de cr\u00e9dito e retail media, com take rates de 13%.\n- O Inter visa atingir 60 milh\u00f5es de clientes e 30% de rentabilidade at\u00e9 2027.\n- A estrat\u00e9gia inclui parcerias diretas com marcas, reduzindo a depend\u00eancia do varejo.","footnotes":""},"categories":[8969,41],"tags":[100],"class_list":["post-3725","post","type-post","status-publish","format-standard","hentry","category-brasil","category-economia","tag-noticia"],"yoast_head":"\nInter Shop completa cinco anos com R$ 16 bilh\u00f5es em GMV e impulsiona monetiza\u00e7\u00e3o de clientes - Portal Tela (STAGING)<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inter Shop completa cinco anos com R$ 16 bilh\u00f5es em GMV e impulsiona monetiza\u00e7\u00e3o de clientes\" \/>\n<meta property=\"og:description\" content=\"Nos \u00faltimos anos, grandes institui\u00e7\u00f5es financeiras t\u00eam adotado marketplaces como estrat\u00e9gia para engajar clientes, enfrentando desafios na defini\u00e7\u00e3o de ofertas que realmente atendam \u00e0s necessidades do p\u00fablico. O Inter, com sua plataforma Inter Shop, se destacou ao completar cinco anos e alcan\u00e7ar R$ 16 bilh\u00f5es em GMV (volume bruto de mercadorias transacionadas). O CEO global, […]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/54.92.202.131\/economia\/2025\/01\/17\/inter-shop-completa-cinco-anos-com-rdollar-16-bilhoes-em-gmv-e-impulsiona-monetizacao-de-clientes\/\" \/>\n<meta property=\"og:site_name\" content=\"Portal Tela (STAGING)\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-17T08:25:09+00:00\" \/>\n<meta name=\"author\" content=\"Telinha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Telinha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/54.92.202.131\/economia\/2025\/01\/17\/inter-shop-completa-cinco-anos-com-rdollar-16-bilhoes-em-gmv-e-impulsiona-monetizacao-de-clientes\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/54.92.202.131\/economia\/2025\/01\/17\/inter-shop-completa-cinco-anos-com-rdollar-16-bilhoes-em-gmv-e-impulsiona-monetizacao-de-clientes\/\"},\"author\":{\"name\":\"Telinha\",\"@id\":\"http:\/\/54.92.202.131\/#\/schema\/person\/89d764bb518c9e861868915fca9f0e5d\"},\"headline\":\"Inter Shop completa cinco anos com R$ 16 bilh\u00f5es em GMV e impulsiona monetiza\u00e7\u00e3o de clientes\",\"datePublished\":\"2025-01-17T08:25:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/54.92.202.131\/economia\/2025\/01\/17\/inter-shop-completa-cinco-anos-com-rdollar-16-bilhoes-em-gmv-e-impulsiona-monetizacao-de-clientes\/\"},\"wordCount\":351,\"publisher\":{\"@id\":\"http:\/\/54.92.202.131\/#organization\"},\"keywords\":[\"Not\u00edcias\"],\"articleSection\":[\"Brasil\",\"Economia\"],\"inLanguage\":\"pt-BR\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"http:\/\/54.92.202.131\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/54.92.202.131\/economia\/2025\/01\/17\/inter-shop-completa-cinco-anos-com-rdollar-16-bilhoes-em-gmv-e-impulsiona-monetizacao-de-clientes\/\",\"url\":\"http:\/\/54.92.202.131\/economia\/2025\/01\/17\/inter-shop-completa-cinco-anos-com-rdollar-16-bilhoes-em-gmv-e-impulsiona-monetizacao-de-clientes\/\",\"name\":\"Inter Shop completa cinco anos com R$ 16 bilh\u00f5es em GMV e impulsiona monetiza\u00e7\u00e3o de clientes - Portal Tela (STAGING)\",\"isPartOf\":{\"@id\":\"http:\/\/54.92.202.131\/#website\"},\"datePublished\":\"2025-01-17T08:25:09+00:00\",\"breadcrumb\":{\"@id\":\"http:\/\/54.92.202.131\/economia\/2025\/01\/17\/inter-shop-completa-cinco-anos-com-rdollar-16-bilhoes-em-gmv-e-impulsiona-monetizacao-de-clientes\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/54.92.202.131\/economia\/2025\/01\/17\/inter-shop-completa-cinco-anos-com-rdollar-16-bilhoes-em-gmv-e-impulsiona-monetizacao-de-clientes\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/54.92.202.131\/economia\/2025\/01\/17\/inter-shop-completa-cinco-anos-com-rdollar-16-bilhoes-em-gmv-e-impulsiona-monetizacao-de-clientes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/54.92.202.131\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inter Shop completa cinco anos com R$ 16 bilh\u00f5es em GMV e impulsiona monetiza\u00e7\u00e3o de clientes\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/54.92.202.131\/#website\",\"url\":\"http:\/\/54.92.202.131\/\",\"name\":\"Portal Tela (STAGING)\",\"description\":\"As not\u00edcias mais relevantes do momento na sua Tela, para voc\u00ea.\",\"publisher\":{\"@id\":\"http:\/\/54.92.202.131\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/54.92.202.131\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/54.92.202.131\/#organization\",\"name\":\"Portal Tela\",\"alternateName\":\"Tela\",\"url\":\"http:\/\/54.92.202.131\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"http:\/\/54.92.202.131\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Portal Tela\"},\"image\":{\"@id\":\"http:\/\/54.92.202.131\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"http:\/\/54.92.202.131\/#\/schema\/person\/89d764bb518c9e861868915fca9f0e5d\",\"name\":\"Telinha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/f4ba3b1e2fe57d2d502b017cfc594704e315e46d7e9d6c2779c4dc57c4d9d143?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f4ba3b1e2fe57d2d502b017cfc594704e315e46d7e9d6c2779c4dc57c4d9d143?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f4ba3b1e2fe57d2d502b017cfc594704e315e46d7e9d6c2779c4dc57c4d9d143?s=96&d=mm&r=g\",\"caption\":\"Telinha\"},\"url\":\"http:\/\/54.92.202.131\/por\/438220146359\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Inter Shop completa cinco anos com R$ 16 bilh\u00f5es em GMV e impulsiona monetiza\u00e7\u00e3o de clientes - Portal Tela (STAGING)","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"pt_BR","og_type":"article","og_title":"Inter Shop completa cinco anos com R$ 16 bilh\u00f5es em GMV e impulsiona monetiza\u00e7\u00e3o de clientes","og_description":"Nos \u00faltimos anos, grandes institui\u00e7\u00f5es financeiras t\u00eam adotado marketplaces como estrat\u00e9gia para engajar clientes, enfrentando desafios na defini\u00e7\u00e3o de ofertas que realmente atendam \u00e0s necessidades do p\u00fablico. O Inter, com sua plataforma Inter Shop, se destacou ao completar cinco anos e alcan\u00e7ar R$ 16 bilh\u00f5es em GMV (volume bruto de mercadorias transacionadas). O CEO global, […]","og_url":"http:\/\/54.92.202.131\/economia\/2025\/01\/17\/inter-shop-completa-cinco-anos-com-rdollar-16-bilhoes-em-gmv-e-impulsiona-monetizacao-de-clientes\/","og_site_name":"Portal Tela (STAGING)","article_published_time":"2025-01-17T08:25:09+00:00","author":"Telinha","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Telinha","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/54.92.202.131\/economia\/2025\/01\/17\/inter-shop-completa-cinco-anos-com-rdollar-16-bilhoes-em-gmv-e-impulsiona-monetizacao-de-clientes\/#article","isPartOf":{"@id":"http:\/\/54.92.202.131\/economia\/2025\/01\/17\/inter-shop-completa-cinco-anos-com-rdollar-16-bilhoes-em-gmv-e-impulsiona-monetizacao-de-clientes\/"},"author":{"name":"Telinha","@id":"http:\/\/54.92.202.131\/#\/schema\/person\/89d764bb518c9e861868915fca9f0e5d"},"headline":"Inter Shop completa cinco anos com R$ 16 bilh\u00f5es em GMV e impulsiona monetiza\u00e7\u00e3o de clientes","datePublished":"2025-01-17T08:25:09+00:00","mainEntityOfPage":{"@id":"http:\/\/54.92.202.131\/economia\/2025\/01\/17\/inter-shop-completa-cinco-anos-com-rdollar-16-bilhoes-em-gmv-e-impulsiona-monetizacao-de-clientes\/"},"wordCount":351,"publisher":{"@id":"http:\/\/54.92.202.131\/#organization"},"keywords":["Not\u00edcias"],"articleSection":["Brasil","Economia"],"inLanguage":"pt-BR","copyrightYear":"2025","copyrightHolder":{"@id":"http:\/\/54.92.202.131\/#organization"}},{"@type":"WebPage","@id":"http:\/\/54.92.202.131\/economia\/2025\/01\/17\/inter-shop-completa-cinco-anos-com-rdollar-16-bilhoes-em-gmv-e-impulsiona-monetizacao-de-clientes\/","url":"http:\/\/54.92.202.131\/economia\/2025\/01\/17\/inter-shop-completa-cinco-anos-com-rdollar-16-bilhoes-em-gmv-e-impulsiona-monetizacao-de-clientes\/","name":"Inter Shop completa cinco anos com R$ 16 bilh\u00f5es em GMV e impulsiona monetiza\u00e7\u00e3o de clientes - Portal Tela (STAGING)","isPartOf":{"@id":"http:\/\/54.92.202.131\/#website"},"datePublished":"2025-01-17T08:25:09+00:00","breadcrumb":{"@id":"http:\/\/54.92.202.131\/economia\/2025\/01\/17\/inter-shop-completa-cinco-anos-com-rdollar-16-bilhoes-em-gmv-e-impulsiona-monetizacao-de-clientes\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["http:\/\/54.92.202.131\/economia\/2025\/01\/17\/inter-shop-completa-cinco-anos-com-rdollar-16-bilhoes-em-gmv-e-impulsiona-monetizacao-de-clientes\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/54.92.202.131\/economia\/2025\/01\/17\/inter-shop-completa-cinco-anos-com-rdollar-16-bilhoes-em-gmv-e-impulsiona-monetizacao-de-clientes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/54.92.202.131\/"},{"@type":"ListItem","position":2,"name":"Inter Shop completa cinco anos com R$ 16 bilh\u00f5es em GMV e impulsiona monetiza\u00e7\u00e3o de clientes"}]},{"@type":"WebSite","@id":"http:\/\/54.92.202.131\/#website","url":"http:\/\/54.92.202.131\/","name":"Portal Tela (STAGING)","description":"As not\u00edcias mais relevantes do momento na sua Tela, para voc\u00ea.","publisher":{"@id":"http:\/\/54.92.202.131\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/54.92.202.131\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"http:\/\/54.92.202.131\/#organization","name":"Portal Tela","alternateName":"Tela","url":"http:\/\/54.92.202.131\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"http:\/\/54.92.202.131\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Portal Tela"},"image":{"@id":"http:\/\/54.92.202.131\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"http:\/\/54.92.202.131\/#\/schema\/person\/89d764bb518c9e861868915fca9f0e5d","name":"Telinha","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/f4ba3b1e2fe57d2d502b017cfc594704e315e46d7e9d6c2779c4dc57c4d9d143?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f4ba3b1e2fe57d2d502b017cfc594704e315e46d7e9d6c2779c4dc57c4d9d143?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f4ba3b1e2fe57d2d502b017cfc594704e315e46d7e9d6c2779c4dc57c4d9d143?s=96&d=mm&r=g","caption":"Telinha"},"url":"http:\/\/54.92.202.131\/por\/438220146359\/"}]}},"_links":{"self":[{"href":"http:\/\/54.92.202.131\/api\/wp\/v2\/posts\/3725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/54.92.202.131\/api\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/54.92.202.131\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/54.92.202.131\/api\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"http:\/\/54.92.202.131\/api\/wp\/v2\/comments?post=3725"}],"version-history":[{"count":0,"href":"http:\/\/54.92.202.131\/api\/wp\/v2\/posts\/3725\/revisions"}],"wp:attachment":[{"href":"http:\/\/54.92.202.131\/api\/wp\/v2\/media?parent=3725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/54.92.202.131\/api\/wp\/v2\/categories?post=3725"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/54.92.202.131\/api\/wp\/v2\/tags?post=3725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}