{"id":34531,"date":"2025-03-14T05:15:00","date_gmt":"2025-03-14T08:15:00","guid":{"rendered":"https:\/\/staging.portaltela.com\/noticias\/2025\/03\/14\/unilever-investe-rdollar-265-milhoes-em-fabrica-de-desodorantes-em-sao-paulo\/"},"modified":"2025-03-14T05:15:00","modified_gmt":"2025-03-14T08:15:00","slug":"unilever-investe-rdollar-265-milhoes-em-fabrica-de-desodorantes-em-sao-paulo","status":"publish","type":"post","link":"http:\/\/54.92.202.131\/economia\/2025\/03\/14\/unilever-investe-rdollar-265-milhoes-em-fabrica-de-desodorantes-em-sao-paulo\/","title":{"rendered":"Unilever investe R$ 265 milh\u00f5es em f\u00e1brica de desodorantes em S\u00e3o Paulo"},"content":{"rendered":"<p>O mercado brasileiro ganhou destaque global recentemente com a nomea\u00e7\u00e3o de <strong>Fernando Fernandez<\/strong> como novo CEO da Unilever, sucedendo <strong>Hein Schumacher<\/strong>. Fernandez, que liderou a opera\u00e7\u00e3o no Brasil de 2011 a 2019 e a Am\u00e9rica Latina at\u00e9 2022, traz uma vasta experi\u00eancia. A import\u00e2ncia do Brasil \u00e9 refor\u00e7ada pelo investimento de <strong>R$ 265 milh\u00f5es<\/strong> na amplia\u00e7\u00e3o da f\u00e1brica de desodorantes em <strong>Agua\u00ed<\/strong>, S\u00e3o Paulo, que ter\u00e1 uma quarta linha de produ\u00e7\u00e3o, aumentando a capacidade em <strong>30%<\/strong>.<\/p>\n<p>A unidade de Agua\u00ed \u00e9 considerada uma das mais avan\u00e7adas da Unilever, sendo a segunda maior do mundo em desodorantes. <strong>Eduardo Machado<\/strong>, diretor da f\u00e1brica, destacou que a amplia\u00e7\u00e3o visa atender \u00e0 crescente demanda do mercado brasileiro, que \u00e9 o segundo maior em desodorantes, atr\u00e1s apenas dos Estados Unidos. Em 2024, as vendas de desodorantes cresceram <strong>5,2%<\/strong>, impulsionadas pelo aumento do consumo ap\u00f3s a pandemia.<\/p>\n<p>A nova linha de produ\u00e7\u00e3o, prevista para iniciar em <strong>2026<\/strong>, permitir\u00e1 que a demanda interna seja atendida localmente, reduzindo a depend\u00eancia de importa\u00e7\u00f5es da Argentina. Al\u00e9m disso, a f\u00e1brica poder\u00e1 exportar para pa\u00edses como <strong>Chile<\/strong>, <strong>Col\u00f4mbia<\/strong> e <strong>Paraguai<\/strong>. A unidade j\u00e1 conta com cerca de <strong>250 SKUs<\/strong> e produz linhas premium, como a Clinical da Rexona e Dove, que oferecem tecnologia avan\u00e7ada.<\/p>\n<p>Com a expans\u00e3o, a f\u00e1brica de Agua\u00ed deve aumentar seu quadro de colaboradores diretos para <strong>345<\/strong> at\u00e9 o final de <strong>2025<\/strong>, quase o dobro de 2022. A planta, que ocupa um terreno de <strong>1 milh\u00e3o de metros quadrados<\/strong>, foi projetada para futuras expans\u00f5es, aproveitando recursos h\u00eddricos do <strong>Aqu\u00edfero Guarani<\/strong> e tecnologias que reduzem o consumo de \u00e1gua em <strong>70%<\/strong> e de energia em <strong>50%<\/strong> em compara\u00e7\u00e3o a outras unidades da Unilever.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O mercado brasileiro ganhou destaque global recentemente com a nomea\u00e7\u00e3o de Fernando Fernandez como novo CEO da Unilever, sucedendo Hein Schumacher. Fernandez, que liderou a opera\u00e7\u00e3o no Brasil de 2011 a 2019 e a Am\u00e9rica Latina at\u00e9 2022, traz uma vasta experi\u00eancia. A import\u00e2ncia do Brasil \u00e9 refor\u00e7ada pelo investimento de R$ 265 milh\u00f5es na [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"summary":"- Fernando Fernandez, novo CEO da Unilever, destaca Brasil como estrat\u00e9gico.\n- Investimento de R$ 265 milh\u00f5es ampliar\u00e1 f\u00e1brica em Agua\u00ed, aumentando produ\u00e7\u00e3o.\n- F\u00e1brica \u00e9 a maior da Am\u00e9rica Latina e segunda no mundo em desodorantes.\n- Demanda crescente no Brasil impulsiona vendas de desodorantes, com crescimento de 10%.\n- Expans\u00e3o permitir\u00e1 atender mercado local e potencial exporta\u00e7\u00e3o para a Am\u00e9rica do Sul.","footnotes":""},"categories":[8969,41],"tags":[100],"class_list":["post-34531","post","type-post","status-publish","format-standard","hentry","category-brasil","category-economia","tag-noticia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Unilever investe R$ 265 milh\u00f5es em f\u00e1brica de desodorantes em S\u00e3o Paulo - Portal Tela (STAGING)<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unilever investe R$ 265 milh\u00f5es em f\u00e1brica de desodorantes em S\u00e3o Paulo\" \/>\n<meta property=\"og:description\" content=\"O mercado brasileiro ganhou destaque global recentemente com a nomea\u00e7\u00e3o de Fernando Fernandez como novo CEO da Unilever, sucedendo Hein Schumacher. Fernandez, que liderou a opera\u00e7\u00e3o no Brasil de 2011 a 2019 e a Am\u00e9rica Latina at\u00e9 2022, traz uma vasta experi\u00eancia. 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