{"id":33514,"date":"2025-08-21T12:35:07","date_gmt":"2025-08-21T15:35:07","guid":{"rendered":"https:\/\/staging.portaltela.com\/noticias\/2025\/08\/21\/ambev-apresenta-musica-inedita-em-homenagem-a-moderacao-no-aniversario-de-barretos\/"},"modified":"2025-08-21T12:35:07","modified_gmt":"2025-08-21T15:35:07","slug":"ambev-apresenta-musica-inedita-em-homenagem-a-moderacao-no-aniversario-de-barretos","status":"publish","type":"post","link":"http:\/\/54.92.202.131\/economia\/2025\/08\/21\/ambev-apresenta-musica-inedita-em-homenagem-a-moderacao-no-aniversario-de-barretos\/","title":{"rendered":"Ambev apresenta m\u00fasica in\u00e9dita em homenagem \u00e0 modera\u00e7\u00e3o no anivers\u00e1rio de Barretos"},"content":{"rendered":"

A Festa do Pe\u00e3o de Boiadeiro de Barretos<\/strong> celebra seus 70 anos<\/strong> em 2025, com a Ambev<\/strong> como parceira h\u00e1 quatro d\u00e9cadas. O evento, que ocorre de 21 a 31 de agosto<\/strong>, destaca a import\u00e2ncia do consumo respons\u00e1vel. A cantora Lorena Cristine<\/strong> se apresenta no palco principal, ao lado da dupla virtual Humberto Henrique e Osmar (HH&O)<\/strong>, para lan\u00e7ar a m\u00fasica \u201cChama no Equil\u00edbrio\u201d<\/strong>. A can\u00e7\u00e3o, que promove a hidrata\u00e7\u00e3o durante o consumo de bebidas alco\u00f3licas, traz versos como \u201cEnt\u00e3o chama na \u00e1gua, pra revezar com a cerveja\u201d.<\/p>\n

Rodrigo Moccia, diretor de Rela\u00e7\u00f5es Institucionais da Ambev, afirma que a parceria com Barretos \u00e9 marcada pela vitalidade<\/strong> e pelo compromisso com a modera\u00e7\u00e3o. \u201cAcreditamos que beber \u00e9 uma escolha pessoal e que a modera\u00e7\u00e3o \u00e9 o segredo\u201d, destaca. A iniciativa \u00e9 parte do Smart Drinking Lab<\/strong>, que visa promover o consumo respons\u00e1vel e j\u00e1 apoiou mais de dez startups em projetos inovadores.<\/p>\n

Inova\u00e7\u00f5es e Compromissos<\/h3>\n

Nos \u00faltimos dez anos, a Ambev investiu mais de R$ 1,4 bilh\u00e3o<\/strong> em programas de consumo respons\u00e1vel. As a\u00e7\u00f5es incluem campanhas educativas e a diversifica\u00e7\u00e3o do portf\u00f3lio, com \u00eanfase em cervejas sem \u00e1lcool, como a Brahma 0,0%<\/strong>. A empresa busca refor\u00e7ar sua presen\u00e7a no festival, associando a celebra\u00e7\u00e3o dos 70 anos da festa \u00e0 mensagem de equil\u00edbrio no consumo.<\/p>\n

A m\u00fasica \u201cChama no Equil\u00edbrio\u201d \u00e9 uma s\u00edntese dessa abordagem, conectando a tradi\u00e7\u00e3o sertaneja com a tecnologia e o p\u00fablico jovem. Moccia ressalta que a modera\u00e7\u00e3o \u00e9 um compromisso da Ambev, especialmente em grandes eventos, e que a festa de Barretos \u00e9 uma oportunidade para promover um di\u00e1logo sobre consumo respons\u00e1vel.<\/p>\n","protected":false},"excerpt":{"rendered":"

    \n
  • A Festa do Pe\u00e3o de Boiadeiro de Barretos celebra 70 anos em 2025.<\/li>\n
  • O evento ocorre de 21 a 31 de agosto e conta com a Ambev como parceira h\u00e1 40 anos.<\/li>\n
  • A cantora Lorena Cristine lan\u00e7a a m\u00fasica “Chama no Equil\u00edbrio”, que incentiva a hidrata\u00e7\u00e3o durante o consumo de bebidas alco\u00f3licas.<\/li>\n
  • O diretor de Rela\u00e7\u00f5es Institucionais da Ambev, Rodrigo Moccia, destaca o compromisso da empresa com o consumo respons\u00e1vel.<\/li>\n
  • Nos \u00faltimos dez anos, a Ambev investiu mais de R$ 1,4 bilh\u00e3o em programas de consumo respons\u00e1vel e diversifica\u00e7\u00e3o de produtos.<\/li>\n<\/ul>\n","protected":false},"author":15,"featured_media":33553,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"summary":"Ambev promove consumo respons\u00e1vel na Festa do Pe\u00e3o de Boiadeiro de Barretos com lan\u00e7amento da m\u00fasica \"Chama no Equil\u00edbrio\" e a\u00e7\u00f5es de hidrata\u00e7\u00e3o","footnotes":""},"categories":[8969,41],"tags":[180,159,144,118,85,36],"class_list":["post-33514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brasil","category-economia","tag-descobertas","tag-doencas","tag-festivais","tag-guerra","tag-inovacao","tag-musica"],"yoast_head":"\nAmbev apresenta m\u00fasica in\u00e9dita em homenagem \u00e0 modera\u00e7\u00e3o no anivers\u00e1rio de Barretos - Portal Tela (STAGING)<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ambev apresenta m\u00fasica in\u00e9dita em homenagem \u00e0 modera\u00e7\u00e3o no anivers\u00e1rio de Barretos\" \/>\n<meta property=\"og:description\" content=\"A Festa do Pe\u00e3o de Boiadeiro de Barretos celebra 70 anos em 2025. 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Nos \u00faltimos dez anos, a Ambev investiu mais de R$ 1,4 bilh\u00e3o em programas de consumo respons\u00e1vel e diversifica\u00e7\u00e3o de produtos.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/54.92.202.131\/economia\/2025\/08\/21\/ambev-apresenta-musica-inedita-em-homenagem-a-moderacao-no-aniversario-de-barretos\/\" \/>\n<meta property=\"og:site_name\" content=\"Portal Tela (STAGING)\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-21T15:35:07+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/54.92.202.131\/s.7ew10tin\/2025\/08\/960ce693-bd08-412a-a825-f37adfd78357.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"796\" \/>\n\t<meta property=\"og:image:height\" content=\"448\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Telinha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Telinha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/54.92.202.131\/economia\/2025\/08\/21\/ambev-apresenta-musica-inedita-em-homenagem-a-moderacao-no-aniversario-de-barretos\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/54.92.202.131\/economia\/2025\/08\/21\/ambev-apresenta-musica-inedita-em-homenagem-a-moderacao-no-aniversario-de-barretos\/\"},\"author\":{\"name\":\"Telinha\",\"@id\":\"http:\/\/54.92.202.131\/#\/schema\/person\/89d764bb518c9e861868915fca9f0e5d\"},\"headline\":\"Ambev apresenta m\u00fasica in\u00e9dita em homenagem \u00e0 modera\u00e7\u00e3o no anivers\u00e1rio de Barretos\",\"datePublished\":\"2025-08-21T15:35:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/54.92.202.131\/economia\/2025\/08\/21\/ambev-apresenta-musica-inedita-em-homenagem-a-moderacao-no-aniversario-de-barretos\/\"},\"wordCount\":299,\"publisher\":{\"@id\":\"http:\/\/54.92.202.131\/#organization\"},\"image\":{\"@id\":\"http:\/\/54.92.202.131\/economia\/2025\/08\/21\/ambev-apresenta-musica-inedita-em-homenagem-a-moderacao-no-aniversario-de-barretos\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/54.92.202.131\/s.7ew10tin\/2025\/08\/960ce693-bd08-412a-a825-f37adfd78357.jpg\",\"keywords\":[\"descobertas\",\"doen\u00e7as\",\"festivais\",\"guerra\",\"inova\u00e7\u00e3o\",\"musica\"],\"articleSection\":[\"Brasil\",\"Economia\"],\"inLanguage\":\"pt-BR\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"http:\/\/54.92.202.131\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/54.92.202.131\/economia\/2025\/08\/21\/ambev-apresenta-musica-inedita-em-homenagem-a-moderacao-no-aniversario-de-barretos\/\",\"url\":\"http:\/\/54.92.202.131\/economia\/2025\/08\/21\/ambev-apresenta-musica-inedita-em-homenagem-a-moderacao-no-aniversario-de-barretos\/\",\"name\":\"Ambev apresenta m\u00fasica in\u00e9dita em homenagem \u00e0 modera\u00e7\u00e3o no anivers\u00e1rio de Barretos - 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