{"id":33355,"date":"2025-01-31T14:03:12","date_gmt":"2025-01-31T17:03:12","guid":{"rendered":"https:\/\/staging.portaltela.com\/noticias\/2025\/01\/31\/planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news\/"},"modified":"2025-01-31T14:03:12","modified_gmt":"2025-01-31T17:03:12","slug":"planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news","status":"publish","type":"post","link":"http:\/\/54.92.202.131\/politica\/2025\/01\/31\/planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news\/","title":{"rendered":"Planalto adia campanha de R$ 50 milh\u00f5es para defender o Pix das fake news"},"content":{"rendered":"<p>O Pal\u00e1cio do Planalto decidiu adiar a campanha publicit\u00e1ria que tinha como objetivo combater as <strong>fake news<\/strong> sobre a taxa\u00e7\u00e3o do Pix. A campanha, que contaria com um or\u00e7amento de <strong>R$ 50 milh\u00f5es<\/strong>, estava programada para ser veiculada na TV, r\u00e1dio e redes sociais, mas foi suspensa ap\u00f3s o recuo da Receita Federal em rela\u00e7\u00e3o \u00e0 fiscaliza\u00e7\u00e3o de transa\u00e7\u00f5es acima de <strong>R$ 5 mil<\/strong>. O slogan da campanha seria \u201c<strong>Pix: Seguro, Sigiloso e Sem Taxa<\/strong>\u201d, e a decis\u00e3o de adi\u00e1 foi tomada em meio a uma reavalia\u00e7\u00e3o do contexto pol\u00edtico.<\/p>\n<p>A reformula\u00e7\u00e3o da campanha se deu em resposta \u00e0 vers\u00e3o disseminada pelo deputado <strong>Nikolas Ferreira<\/strong> (PL-MG), que alegava que a fiscaliza\u00e7\u00e3o visava punir trabalhadores informais. As ag\u00eancias que atendem a Secretaria Especial de Comunica\u00e7\u00e3o Social (Secom) j\u00e1 haviam adaptado o material para focar nesse p\u00fablico, mas a campanha foi postergada. Fontes da Secom indicam que novas altera\u00e7\u00f5es foram solicitadas, mas h\u00e1 preocupa\u00e7\u00f5es de que a campanha possa reavivar a pol\u00eamica, uma vez que o tema perdeu destaque na m\u00eddia.<\/p>\n<p>Al\u00e9m da quest\u00e3o do Pix, a Secom enfrenta um cen\u00e1rio desafiador, com a pesquisa da <strong>Quaest<\/strong> revelando que a desaprova\u00e7\u00e3o ao governo de <strong>Lula<\/strong> atingiu <strong>49%<\/strong>, superando a aprova\u00e7\u00e3o de <strong>47%<\/strong>. Essa mudan\u00e7a de percep\u00e7\u00e3o, especialmente entre os nordestinos e os mais pobres, que tradicionalmente apoiavam o governo, impactou o planejamento da comunica\u00e7\u00e3o. Em resposta, a Secom organizou uma conversa do presidente com jornalistas e planeja uma s\u00e9rie de viagens de Lula pelo Brasil nas pr\u00f3ximas semanas.<\/p>\n<p>A decis\u00e3o de adiar a campanha reflete a necessidade do governo de lidar com a crise de imagem e a desinforma\u00e7\u00e3o, ao mesmo tempo em que busca reconquistar a confian\u00e7a dos cidad\u00e3os. O momento de veicula\u00e7\u00e3o da campanha ser\u00e1 avaliado conforme o notici\u00e1rio e o contexto pol\u00edtico, com a expectativa de que as pe\u00e7as possam ser publicadas \u201c<strong>em um momento certo<\/strong>\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Pal\u00e1cio do Planalto decidiu adiar a campanha publicit\u00e1ria que tinha como objetivo combater as fake news sobre a taxa\u00e7\u00e3o do Pix. A campanha, que contaria com um or\u00e7amento de R$ 50 milh\u00f5es, estava programada para ser veiculada na TV, r\u00e1dio e redes sociais, mas foi suspensa ap\u00f3s o recuo da Receita Federal em rela\u00e7\u00e3o [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"summary":"- O governo Lula adiou campanha de R$ 50 milh\u00f5es contra fake news sobre o Pix.\n- A Receita Federal recuou em fiscaliza\u00e7\u00e3o, mas campanha ainda n\u00e3o tem nova data.\n- Reformula\u00e7\u00f5es foram necess\u00e1rias para abordar cr\u00edticas \u00e0 puni\u00e7\u00e3o de informais.\n- Pesquisa revelou que desaprova\u00e7\u00e3o ao governo superou aprova\u00e7\u00e3o pela primeira vez.\n- A Secom avalia que a campanha perdeu o timing e pode reavivar pol\u00eamica.","footnotes":""},"categories":[8969,33],"tags":[100],"class_list":["post-33355","post","type-post","status-publish","format-standard","hentry","category-brasil","category-politica","tag-noticia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Planalto adia campanha de R$ 50 milh\u00f5es para defender o Pix das fake news - Portal Tela (STAGING)<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planalto adia campanha de R$ 50 milh\u00f5es para defender o Pix das fake news\" \/>\n<meta property=\"og:description\" content=\"O Pal\u00e1cio do Planalto decidiu adiar a campanha publicit\u00e1ria que tinha como objetivo combater as fake news sobre a taxa\u00e7\u00e3o do Pix. 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