{"id":21858,"date":"2025-01-24T11:32:21","date_gmt":"2025-01-24T14:32:21","guid":{"rendered":"https:\/\/staging.portaltela.com\/noticias\/2025\/01\/24\/red-bull-registra-lucro-historico-mas-enfrenta-desafios-no-mercado-de-bebidas-energeticas\/"},"modified":"2025-01-24T11:32:21","modified_gmt":"2025-01-24T14:32:21","slug":"red-bull-registra-lucro-historico-mas-enfrenta-desafios-no-mercado-de-bebidas-energeticas","status":"publish","type":"post","link":"http:\/\/54.92.202.131\/economia\/2025\/01\/24\/red-bull-registra-lucro-historico-mas-enfrenta-desafios-no-mercado-de-bebidas-energeticas\/","title":{"rendered":"Red Bull registra lucro hist\u00f3rico, mas enfrenta desafios no mercado de bebidas energ\u00e9ticas"},"content":{"rendered":"<p>A Red Bull anunciou resultados financeiros impressionantes em 2024, alcan\u00e7ando <strong>receitas e lucros operacionais recordes<\/strong>, apesar de um crescimento mais lento. As vendas l\u00edquidas da empresa austr\u00edaca aumentaram <strong>6,4%<\/strong>, totalizando <strong>11,2 bilh\u00f5es de euros<\/strong> (US$ 11,7 bilh\u00f5es). A companhia vendeu <strong>12,7 bilh\u00f5es de latas<\/strong> de sua bebida energ\u00e9tica, um crescimento de <strong>4,4%<\/strong> em rela\u00e7\u00e3o ao ano anterior.<\/p>\n<p>A empresa tamb\u00e9m expandiu sua for\u00e7a de trabalho, adicionando mais de <strong>2.000 funcion\u00e1rios<\/strong>, totalizando quase <strong>20.000<\/strong> colaboradores. Desde sua funda\u00e7\u00e3o em <strong>1987<\/strong>, a Red Bull se expandiu para <strong>178 pa\u00edses<\/strong>. As vendas de bebidas continuam a ser o principal motor de crescimento, mesmo com a amplia\u00e7\u00e3o de seu portf\u00f3lio de investimentos em esportes, que inclui patroc\u00ednios que ultrapassaram <strong>1 bilh\u00e3o de euros<\/strong> em 2022.<\/p>\n<p>No cen\u00e1rio esportivo, o piloto <strong>Max Verstappen<\/strong> conquistou seu quarto t\u00edtulo consecutivo na F\u00f3rmula 1, competindo por uma equipe de propriedade da Red Bull. A empresa tamb\u00e9m possui times de futebol na Alemanha, Nova York e Brasil, al\u00e9m de uma participa\u00e7\u00e3o majorit\u00e1ria na equipe de ciclismo BORA-Hansgrohe. Como uma empresa de capital fechado, a Red Bull divulga suas opera\u00e7\u00f5es principalmente por meio de relat\u00f3rios anuais e informa\u00e7\u00f5es em seu site.<\/p>\n<p>Em seu maior mercado, os Estados Unidos, a Red Bull manteve uma participa\u00e7\u00e3o de <strong>36%<\/strong> no setor de bebidas energ\u00e9ticas. O dividendo de <strong>395 milh\u00f5es de euros<\/strong> recebido por Mark Mateschitz, filho do fundador, reflete sua participa\u00e7\u00e3o de <strong>49%<\/strong> na empresa, enquanto a fam\u00edlia tailandesa Yoovidhya det\u00e9m os <strong>51%<\/strong> restantes. A Red Bull afirmou que seus planos de crescimento para <strong>2025<\/strong> s\u00e3o ambiciosos e ser\u00e3o financiados pelo fluxo de caixa operacional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Red Bull anunciou resultados financeiros impressionantes em 2024, alcan\u00e7ando receitas e lucros operacionais recordes, apesar de um crescimento mais lento. As vendas l\u00edquidas da empresa austr\u00edaca aumentaram 6,4%, totalizando 11,2 bilh\u00f5es de euros (US$ 11,7 bilh\u00f5es). A companhia vendeu 12,7 bilh\u00f5es de latas de sua bebida energ\u00e9tica, um crescimento de 4,4% em rela\u00e7\u00e3o ao [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"summary":"- A Red Bull reportou receitas recordes de 11,2 bilh\u00f5es de euros em 2024.\n- As vendas l\u00edquidas cresceram 6,4%, com 12,7 bilh\u00f5es de latas vendidas.\n- A empresa adicionou mais de 2.000 funcion\u00e1rios, totalizando quase 20.000.\n- Red Bull investe em esportes, com patroc\u00ednios superando 1 bilh\u00e3o de euros.\n- A participa\u00e7\u00e3o de mercado nos EUA se manteve em 36%, apesar da concorr\u00eancia.","footnotes":""},"categories":[8969,41],"tags":[100],"class_list":["post-21858","post","type-post","status-publish","format-standard","hentry","category-brasil","category-economia","tag-noticia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Red Bull registra lucro hist\u00f3rico, mas enfrenta desafios no mercado de bebidas energ\u00e9ticas - Portal Tela (STAGING)<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Red Bull registra lucro hist\u00f3rico, mas enfrenta desafios no mercado de bebidas energ\u00e9ticas\" \/>\n<meta property=\"og:description\" content=\"A Red Bull anunciou resultados financeiros impressionantes em 2024, alcan\u00e7ando receitas e lucros operacionais recordes, apesar de um crescimento mais lento. As vendas l\u00edquidas da empresa austr\u00edaca aumentaram 6,4%, totalizando 11,2 bilh\u00f5es de euros (US$ 11,7 bilh\u00f5es). A companhia vendeu 12,7 bilh\u00f5es de latas de sua bebida energ\u00e9tica, um crescimento de 4,4% em rela\u00e7\u00e3o ao [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/54.92.202.131\/economia\/2025\/01\/24\/red-bull-registra-lucro-historico-mas-enfrenta-desafios-no-mercado-de-bebidas-energeticas\/\" \/>\n<meta property=\"og:site_name\" content=\"Portal Tela (STAGING)\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-24T14:32:21+00:00\" \/>\n<meta name=\"author\" content=\"Telinha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Telinha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/54.92.202.131\/economia\/2025\/01\/24\/red-bull-registra-lucro-historico-mas-enfrenta-desafios-no-mercado-de-bebidas-energeticas\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/54.92.202.131\/economia\/2025\/01\/24\/red-bull-registra-lucro-historico-mas-enfrenta-desafios-no-mercado-de-bebidas-energeticas\/\"},\"author\":{\"name\":\"Telinha\",\"@id\":\"http:\/\/54.92.202.131\/#\/schema\/person\/89d764bb518c9e861868915fca9f0e5d\"},\"headline\":\"Red Bull registra lucro hist\u00f3rico, mas enfrenta desafios no mercado de bebidas energ\u00e9ticas\",\"datePublished\":\"2025-01-24T14:32:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/54.92.202.131\/economia\/2025\/01\/24\/red-bull-registra-lucro-historico-mas-enfrenta-desafios-no-mercado-de-bebidas-energeticas\/\"},\"wordCount\":294,\"publisher\":{\"@id\":\"http:\/\/54.92.202.131\/#organization\"},\"keywords\":[\"Not\u00edcias\"],\"articleSection\":[\"Brasil\",\"Economia\"],\"inLanguage\":\"pt-BR\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"http:\/\/54.92.202.131\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/54.92.202.131\/economia\/2025\/01\/24\/red-bull-registra-lucro-historico-mas-enfrenta-desafios-no-mercado-de-bebidas-energeticas\/\",\"url\":\"http:\/\/54.92.202.131\/economia\/2025\/01\/24\/red-bull-registra-lucro-historico-mas-enfrenta-desafios-no-mercado-de-bebidas-energeticas\/\",\"name\":\"Red Bull registra lucro hist\u00f3rico, mas enfrenta desafios no mercado de bebidas energ\u00e9ticas - 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