{"id":21067,"date":"2025-07-04T07:00:44","date_gmt":"2025-07-04T10:00:44","guid":{"rendered":"https:\/\/staging.portaltela.com\/noticias\/2025\/07\/04\/brb-automatiza-processos-e-reduz-analise-de-cadastros-em-90\/"},"modified":"2025-07-04T07:00:44","modified_gmt":"2025-07-04T10:00:44","slug":"brb-automatiza-processos-e-reduz-analise-de-cadastros-em-90","status":"publish","type":"post","link":"http:\/\/54.92.202.131\/economia\/2025\/07\/04\/brb-automatiza-processos-e-reduz-analise-de-cadastros-em-90\/","title":{"rendered":"BRB automatiza processos e reduz an\u00e1lise de cadastros em 90%"},"content":{"rendered":"<p>O banco BRB anunciou uma <strong>redu\u00e7\u00e3o de 86% na necessidade de an\u00e1lise humana<\/strong> para cadastros, implementando tecnologias avan\u00e7adas como biometria facial e valida\u00e7\u00e3o autom\u00e1tica. Essa mudan\u00e7a visa otimizar o processo de abertura de contas, que agora leva menos de 15 minutos, em compara\u00e7\u00e3o com as at\u00e9 duas horas anteriores.<\/p>\n<p>A inova\u00e7\u00e3o foi realizada em parceria com a Serasa Experian, especializada em preven\u00e7\u00e3o de fraudes. Com essa nova abordagem, a taxa de aprova\u00e7\u00e3o de contas aumentou em 10 pontos percentuais, alcan\u00e7ando <strong>85%<\/strong> das propostas. O uso de biometria facial e detec\u00e7\u00e3o de prova de vida s\u00e3o algumas das tecnologias que garantem maior seguran\u00e7a e efici\u00eancia.<\/p>\n<p>Al\u00e9m da agilidade, o BRB estima uma economia de at\u00e9 <strong>50 milh\u00f5es de reais<\/strong> em custos relacionados \u00e0 abertura de contas fraudulentas. Essa mudan\u00e7a n\u00e3o apenas melhora a experi\u00eancia do cliente, mas tamb\u00e9m fortalece a seguran\u00e7a digital da institui\u00e7\u00e3o. A an\u00e1lise do programa VEJA Mercado destaca que a redu\u00e7\u00e3o de custos \u00e9 um fator crucial para as institui\u00e7\u00f5es financeiras.<\/p>\n<p>O banco continua a buscar inova\u00e7\u00f5es que aprimorem seus servi\u00e7os, refletindo um compromisso com a moderniza\u00e7\u00e3o e a efici\u00eancia no atendimento ao cliente.<\/p>\n","protected":false},"excerpt":{"rendered":"<ul>\n<li>O Banco de Bras\u00edlia (BRB) reduziu em 86% a necessidade de an\u00e1lise humana para cadastros.<\/li>\n<li>A institui\u00e7\u00e3o adotou tecnologias como biometria facial e valida\u00e7\u00e3o autom\u00e1tica.<\/li>\n<li>O tempo de abertura de contas caiu para menos de 15 minutos, antes levando at\u00e9 duas horas.<\/li>\n<li>A taxa de aprova\u00e7\u00e3o de contas aumentou para 85%, um crescimento de 10 pontos percentuais.<\/li>\n<li>O BRB estima uma economia de at\u00e9 R$ 50 milh\u00f5es em custos com fraudes na abertura de contas.<\/li>\n<\/ul>\n","protected":false},"author":15,"featured_media":21089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"summary":"Banco BRB acelera abertura de contas para menos de 15 minutos e aumenta taxa de aprova\u00e7\u00e3o para 85% com tecnologia avan\u00e7ada.","footnotes":""},"categories":[8969,41],"tags":[100],"class_list":["post-21067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brasil","category-economia","tag-noticia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BRB automatiza processos e reduz an\u00e1lise de cadastros em 90% - Portal Tela (STAGING)<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BRB automatiza processos e reduz an\u00e1lise de cadastros em 90%\" \/>\n<meta property=\"og:description\" content=\"O Banco de Bras\u00edlia (BRB) reduziu em 86% a necessidade de an\u00e1lise humana para cadastros. A institui\u00e7\u00e3o adotou tecnologias como biometria facial e valida\u00e7\u00e3o autom\u00e1tica. O tempo de abertura de contas caiu para menos de 15 minutos, antes levando at\u00e9 duas horas. A taxa de aprova\u00e7\u00e3o de contas aumentou para 85%, um crescimento de 10 pontos percentuais. O BRB estima uma economia de at\u00e9 R$ 50 milh\u00f5es em custos com fraudes na abertura de contas.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/54.92.202.131\/economia\/2025\/07\/04\/brb-automatiza-processos-e-reduz-analise-de-cadastros-em-90\/\" \/>\n<meta property=\"og:site_name\" content=\"Portal Tela (STAGING)\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-04T10:00:44+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/54.92.202.131\/s.7ew10tin\/2025\/07\/ad226d1a-f3f8-4819-a73f-4bfd50bf4ddc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Telinha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Telinha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/54.92.202.131\/economia\/2025\/07\/04\/brb-automatiza-processos-e-reduz-analise-de-cadastros-em-90\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/54.92.202.131\/economia\/2025\/07\/04\/brb-automatiza-processos-e-reduz-analise-de-cadastros-em-90\/\"},\"author\":{\"name\":\"Telinha\",\"@id\":\"http:\/\/54.92.202.131\/#\/schema\/person\/89d764bb518c9e861868915fca9f0e5d\"},\"headline\":\"BRB automatiza processos e reduz an\u00e1lise de cadastros em 90%\",\"datePublished\":\"2025-07-04T10:00:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/54.92.202.131\/economia\/2025\/07\/04\/brb-automatiza-processos-e-reduz-analise-de-cadastros-em-90\/\"},\"wordCount\":219,\"publisher\":{\"@id\":\"http:\/\/54.92.202.131\/#organization\"},\"image\":{\"@id\":\"http:\/\/54.92.202.131\/economia\/2025\/07\/04\/brb-automatiza-processos-e-reduz-analise-de-cadastros-em-90\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/54.92.202.131\/s.7ew10tin\/2025\/07\/ad226d1a-f3f8-4819-a73f-4bfd50bf4ddc.jpg\",\"keywords\":[\"Not\u00edcias\"],\"articleSection\":[\"Brasil\",\"Economia\"],\"inLanguage\":\"pt-BR\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"http:\/\/54.92.202.131\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/54.92.202.131\/economia\/2025\/07\/04\/brb-automatiza-processos-e-reduz-analise-de-cadastros-em-90\/\",\"url\":\"http:\/\/54.92.202.131\/economia\/2025\/07\/04\/brb-automatiza-processos-e-reduz-analise-de-cadastros-em-90\/\",\"name\":\"BRB automatiza processos e reduz an\u00e1lise de cadastros em 90% - 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